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Coterie Capital advises Simple on it's acquisition of Automaton

We are passionate about making marketing work better. So today, we are thrilled to announce the merge of Automaton and Simple. Both companies are leaders in marketing operations and marketing workflow technology, so it made perfect sense to come together as the new Simple. But it is not just the technology at the heart of this merger – it’s the combination of technology with people, processes and insights.


“We’re thrilled to be part of Simple. Combining Simple’s Microsoft Tech Stack with our extensive domain knowledge will allow the new Simple to be the clear leader in SaaS Marketing Operations Management. Together we’re positioned to help more customers end the cost and complexity of legacy approaches to making marketing work”


-- Darin Lloyd, Founder Automaton + Admation.


Both Automaton and Simple teams have been busy working together behind the scenes to integrate our products, teams and processes. We deliver a diverse portfolio of products that support over 80 clients globally, across most sectors. Brands including Commonwealth Bank, The Good Guys, Bendigo Bank, Mondelez, Mitre 10, Woolworths, Tourism Australia, BUPA and so many more will benefits from our new partnership. Together we will support our clients to work better, with better processes, better compliance – to deliver better marketing outcomes.


Coterie Capital acted as exclusive Financial Advisor to Simple Technology Holdings Pty Ltd on it's acquisition of Automaton Pty Ltd.














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